Navistar commits to new truck show, won’t exhibit at MATS in 2017

Navistar Commits To New Truck Show, Won't Exhibit At MATS In 2017

A Navistar spokesperson said International dealerships retain the right to display at MATS, and added Navistar might return to MATS in 2019, depending on the circumstances.

Navistar Commits To New Truck Show, Won't Exhibit At MATS In 2017

The Trucker News Services

5/25/2016

LISLE, Ill. A spokesperson for Navistar International Corp. on Wednesday confirmed published reports that the Illinois-based OEM had committed to exhibit at the new North American Commercial Vehicle (NACV) Show in Atlanta for at least three years 2017, 2019 and 2021 and that it definitely will not exhibit on the corporate level at the Mid-America Trucking Show at Louisville, Kentucky, in 2017.

Navistar thus becomes the second OEM to commit to the new show, which will be held in odds years.

Daimler Trucks North America Monday announced it corporately will not return to the Mid-America Trucking Show in 2017 in deference to exhibiting at the Atlanta show in 2017, 2019 and 2021.

Thus 2017 will mark the second consecutive year Daimler and Navistar will not attend MATS.

The spokesperson said International dealerships retain the right to display at MATS, and added Navistar might return to MATS in 2019, depending on the circumstances.

A Daimler spokesperson Monday said Freightliner and Western Star dealerships could still choose to exhibit at MATS.

Both OEMs at one time boasted huge exhibit areas at the Louisville show, areas that this year were filled with trailer displays.

NACV is a new show developed by Newcom Media USA and Hannover Fairs USA, subsidiaries of Canadian and German corporations, respectively.

Hannover Fair is a subsidiary of Germany-based Deutsche Messe AG, which puts on the IAA Commercial Vehicles show in Hannover, Germany, in even numbered years.

Two other OEMs commented on the new show, but were non-committal about participation.

We evaluate all of our sales and marketing activities when we develop our business plans for the upcoming year. We base those business plans on our assessment of the best ways for Volvo Trucks to communicate our sales and marketing messages, said Magnus Koeck, vice president of marketing and brand management for Volvo Trucks North America. That approach would not change for either MATS or the NACV Show.

John Walsh, Mack vice president of global marketing and brand management, responded that We continue to evaluate our participation in a number of activities in 2017, including the NACV Show and MATS, taking into account the best interests of the Mack brand and our customers.

The NACV Show will specifically target North American-based commercial fleet owners, owner-operators, commercial and light commercial vehicle dealers, distributors, repair shops, truck manufacturers and the commercial vehicle trade media.

Like Daimler, Navistar was given a seat on the NACV advisory committee.

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Navistar Commits To New Truck Show, Won't Exhibit At MATS In 2017

References

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