P&H partners with Missing People charity for lorry poster campaign

Palmer and Harvey (P&H) has teamed up with UK charity Missing People to extend the reach of missing person appeals by displaying posters on the side of the wholesaler’s delivery vehicles. The ‘Delivering Hope’ initiative aims to raise the profile of missing people across the UK, with P&H using its regional depots to dispatch vans with local appeals when delivering to customers in the areas they were last seen. P&H managing director Martyn Ward said: “The Delivering Hope campaign allows us to use our extensive delivery network to help this hugely inspiring cause.

“By using our delivery vans who deliver daily to every postcode in mainland UK to display missing people appeals, we hope to further raise awareness of missing people in their areas they were last seen, and deliver hope to families who are waiting for news about their loved ones. “To our customers, what matters is inside the vans. Yet the exterior is effectively a blank canvas that could be used to grab people’s attention and help those in the communities we serve.”

Missing People chief executive Jo Youle said: “The new Delivering Hope campaign will be instrumental in helping us extend the reach of our publicity appeals and we really hope it will play a role in reuniting missing people with their loved ones. “When someone is missing, it is almost always a sign that something is seriously wrong. One of the charity’s key focuses is to appeal to a missing person to let them know that we are here to give them support, as well as asking the public to share vital information.”

P&H has close to 1,000 vehicles making more than 55,000 deliveries every week.

It said campaign posters can be displayed on the vehicles 72 hours after searches begin.

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *