Tagged: delivery


Shell Rotella’s Starship Truck to debut early 2018

SANTA BARBARA, Calif. – If Captain James T. Kirk and his sidekick Spock were to get behind the wheel of a big rig, surely Shell Rotella’s Starship Truck would be an obvious choice.

Providing a sneak peek into the details of its Starship Truck initiative, Shell Rotella plans to unveil its next generation vehicle early 2018 with a coast-to-coast tour, showcasing what the company says will be a more fuel efficient option for long haul transportation in a world where energy demand will continue to rise.

Bob Mainwaring, technology manager of innovation for Shell Lubricants, said the overall goal of the Starship Truck is to produce a more energy efficient vehicle that can minimize the amount of energy needed to move goods.

With transport trucks currently getting anywhere between six and 6.5 mpg fuel efficiency, the Starship initiative aims to design a truck that can at least double that mark by improving roll resistance, aerodynamics, and engine efficiency.

When measuring energy efficiency, Mainwaring said people must get away from their tendency to simply look at miles per gallon as the gauge of success.

“Miles per gallon is the metric, but I don’t think it’s the best metric,” explained Mainwaring, saying the focus should rather be on freight-ton efficiency, which measures how much fuel is used to move a certain amount of cargo.

For example, one truck moving one ton of freight at 10 mpg would equate to 10 ton mpg, while one truck moving 20 tons of freight at 7mpg would equal 140 ton mpg, a more efficient freight-ton efficiency, Mainwaring said.

To enhance the overall efficiency of a truck, Mainwaring divides the multitude of options into two categories – those that reduce energy demand, such as lightweight components, auto tire inflation systems, exhaust aftertreatment, and aerodynamics, and others that enhance the efficiency of energy delivery, like the engine, transmission, regeneration, and solar energy capabilities.

Facing what he said were three hard truths the world is facing moving toward 2050 – increased energy use, lack of resources, and energy security – Mainwaring said it is imperative that transportation, which makes up 35% of the world’s energy use, become more efficient.

To emphasis this need, Mainwaring underscored that by 2050 the world’s population is expected to increase to nine billion, people in cities would reach 75%, and energy demand would increase by 200%, all of which could have a significant impact on the environment.

“Because transport is the largest segment, you have to pay close attention to it if you’re going to reduce CO2 emissions,” Mainwaring said.

Chris Guerrero, global heavy duty engine oil brand manager, Shell Lubricants, said the Starship Truck initiative was the perfect example of “the beauty of the American can-do spirit,” while Mainwaring added that it is imperative that we not put off until tomorrow what we can do today.

Shell Rotella Starship Truck model.


UPDATED M5 crash: Drivers to face delays until Thursday morning while emergency repairs are carried out after HGV …

It will take until early Thursday morning to repair the central reservation barriers on the M5 after a HGV[1] crashed into them this today.

Highways England said lane three of the northbound and southbound carriageways will be closed throughout the day and into tomorrow.

It said tonight: “Lane three remains closed both ways on the M5 between junctions 13 and 14. Barrier repairs ongoing and expected to be completed early tomorrow morning.”

The accident happened when a 7.5 tonne Whistl[2] delivery lorry travelling south hit the barrier between junction 13 for Stroud and junction 14 for Thornbury at around 7am.

Repairs taking place on the M5 after a lorry hit the central reservation (Image: Highways Agency)

Around 150 metres of barrier[3] has been damaged in the crash and replacement is being arranged.

The crashed lorry (Image: Highways Agency)

A lane has been closed on the northbound side to assist with the southbound lane closure.

The damage to the central reservation (Image: Highways Agency)

Luckily, no-one was injured in the collision that happened not far from the scene of Saturday’s fatal collision that claimed four lives, including Bristol father Adrian Beaumont[4].


  1. ^ HGV (www.gloucestershirelive.co.uk)
  2. ^ Whistl (www.gloucestershirelive.co.uk)
  3. ^ barrier (www.gloucestershirelive.co.uk)
  4. ^ Adrian Beaumont (www.gloucestershirelive.co.uk)

NACFE reveals early results of Run on Less demonstration

ATLANTA, Ga. — The North American Council for Freight Efficiency (NACFE) revealed the mid-run results of its Run on Less demonstration.

So far, for a week and a half, seven drivers that were hand-selected to be a part of the driving team have been hauling freight as per their usual scheduled delivery, while their fuel economy is being monitored and posted live.

Just halfway through the three-week study, the drivers have traveled a total of 31,492 miles with a average mpg of 10.1.

“That’s significantly better than we thought,” said Mike Roeth, executive director of NACFE,who explained the council was nervous about the results following Hurricanes Harvery and Irma.

The highest daily mpg by a truck recorded was 12.8, and the lowest was 7.4. The estimated  national average mpg is 6.4.

“These difference were driven primarily by the weight of the payload in trailer, the wind direction and speed, elevation changes along the route and how fast they drove the vehicle,” Roeth said explaining that if every truck operated the was the Run on Less drivers were, collectively they would save 9.7 billion gallons of diesel fuel and $24 billion dollars.

The demonstration concludes  at the inaugural North American Commercial Vehicle (NACV) show in Atlanta, Ga., Sept. 25-28, where final results will be revealed.

You can track the progress of participating fleets at www.RunOnLess.com[1].

You can watch the video of the results here:
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  1. ^ www.RunOnLess.com (www.runonless.com)