Monthly Archive: October 2012


VIDEO Volvo Ballerina Viral Video Stunt

October 31, 2012 by Xath Cruz – 0 comments It s hard to argue with success. And when you rack up more than 5 million views on YouTube in less than one month for a video that cost less than 1 percent of your TV Commercial budget, no one can argue you are a success. Volvo recently joined the ever growing list of YouTube video believers when it created a video to demonstrate the precision and control of its new FH series.

What They Did Volvo asked Faith Dickey, a world class rope walker, to go from one moving Volvo FH to another by crossing a rope tied between two Volvo. Of course there is a time bomb element. Otherwise, it won t be exciting.

The two Volvo FH trucks were driving towards two side-by-side tunnels with beams in the middle. Each truck is to go through one tunnel. If she doesn t make it on time, she would hit the beams and she will most likely die.

The Result There was no chance in hell Volvo was ever going to risk her life. She was on to the other truck kilometres before the Volvo FH ever came close to the two tunnels. However, the editing was brilliant.

It sure looked like she was made only in the nick of time. It was Hollywood drama at its finest. But there were able to accomplish two important things.

First, they were able to demonstrate what they meant when they said precision and control in a way that only a true truck driver can understand without alienating the non-truck drivers. More importantly, they got almost 6 million people to watch them boast about their product. The Lesson Not that Volvo is the first to have done it but they are successful in reiterating that you don t have to trick people in thinking that your video is non-branded when you want to launch a product.

You just have to make sure that your video is exciting enough to be watched shared. About Xath Cruz Xath Cruz worked for the traditional advertising industry for more than 10 years handling international blue chip clients. She started doing digital advertising and marketing and web property development 4 years ago.

She is also a screenplay writer with several full length movies under her belt.

Follow her at @sathcruz View all posts by Xath Cruz


Book Review: Trucker Ghost Stories: And Other True Tales of …

Trucker Ghost Stories: And Other True Tales of Haunted Highways, Weird Encounters, and Legends of the Road is a very entertaining and well-done collection of stories by various writers who recount events that either have happened to themselves or their families or friends. Not every story involves trucks or truckers, but all involve vehicles of some sort and are road stories. There are many tales of ghostly encounters, including famous hitchhiker stories like “Resurrection Mary” and trucks from toy-size to semis that are operated by supernatural forces (usually to prevent accidents or for other positive forces.) Very few of these stories are actually about evil entities, and that is definitely a point in favor of this book, as most ghost and supernatural encounters that are not fiction are not scary.

The book also contains other stories of the weird and unusual, including a section of UFO encounters and even an abduction account. There are incidents of time slips, when people suddenly find themselves in a place and time they do not recognize. Even mystery lights make an appearance.

The tales come from all over the United States, covering skinwalkers in Arizona, a strange encounter at the Donner Pass, and other events from Kentucky to Wisconsin and even along Route 666, known as the “Highway to Hell.” Annie Wilder has done a great job of collecting stories from the road that will thrill you, touch you, and even make you laugh. The stories ring true. There are no bug-eyed monsters.

I am a paranormal investigator, and my training and experience does suggest to me possible natural explanations for some events, but by no means all of them–and some of them even suggest the sort of evidence we would look for on a case. Even those that may have explnations still leave that question in your mind. Was it paranormal, or not?

Anyone with an interest in the unexplained will definitely enjoy Trucker Ghost Stories.

Grab it for a quick but satisfying paranormal read.