Daimler says it will exhibit at new truck show in Atlanta in 2017

Daimler Says It Will Exhibit At New Truck Show In Atlanta In 2017

Hannover Fairs USA, a subsidiary of Germany-based Deutsche Messe AG, is putting on the North America Commercial Vehicle Show. (Courtesy: NACV)

Daimler Says It Will Exhibit At New Truck Show In Atlanta In 2017

The Trucker News Services


Without any fanfare and with little, if any publicity last month, Hannover Fairs USA, a subsidiary of Germany-based Deutsche Messe AG, said it would launch the North American Commercial Vehicle Show in September 2017 at Atlanta.

The show took a giant leap forward Monday when it announced that Daimler Trucks North America had signed a letter of intent to exhibit at the inaugural show as well as the 2019 and 2021 shows. DTNA also joins the NACV Show exhibitor advisory committee. Next year’s show will be held September 18-22, 2017.

Deutsche Messe AG (translated German Trade Fair Limited) is the operating company for the Hanover fairground, based in the city of Hanover, Germany. It is the largest trade fair operator in Germany and was founded in 1947.

The 300,000 square feet of planned exhibit space will allow suppliers, commercial vehicle OEMs and supply chain representatives to meet with and address the needs of the North American commercial vehicle industry audience, according to show organizers.

The NACV Show will be held on alternating years from the Deutsche Messe hosted and VDA (Verband der Automobilindustrie e.V.) owned IAA Commercial Vehicles show in Hannover, Germany, held during the even years.

Daimler Trucks North America has diligently reviewed numerous concepts and proposals for the next evolution in shows and exhibitions in the North American commercial vehicle market, and we have chosen the North American Commercial Vehicle (NACV) Show as the one commercial vehicle event that can meet our business goals and needs, said Daimler Trucks North America President & CEO Martin Daum. The NACV Show is the perfect platform for Daimler Trucks North America to connect with our suppliers and fleet customers, launch new products and meet with industry press.”

David Giroux, director of corporate communications and corporate marketing at Daimler Trucks North America said the NACV will be the one industry show to spotlight technologies from both truck manufacturers and suppliers alike to give North American fleet customers access to new innovations from suppliers and manufacturers.

The NACV Show will specifically target North American-based commercial fleet owners, owner-operators, commercial and light commercial vehicle dealers, distributors, repair shops, truck manufacturers and the commercial vehicle trade media.

Whether other OEMs will follow suit is yet to be determined.

No OEMs exhibited at the Mid-America Trucking Show in Louisville, Kentucky, this year, following the lead of DTNA, which announced in May it would begin to alternate between MATS and the IAA show in Germany.

Mid-America show officials declared the 2016 show a success with almost 75,000 attendees, but that figure was some 7,000 less than the number of attendees reported in 2015.

Giroux said Daimler’s decision to sign a letter of intent for NACV has no connection to other regional shows.

Attendance at regional shows such as MATS or GATS by local dealers or individual brands will be at their discretion. We will not be attending these shows on a collective corporate basis. The NACV will be a showcase for technologies and innovations across all Daimler Truck brands operating in North America. We look forward to the inaugural show in September 2017, Giroux said.

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Daimler Says It Will Exhibit At New Truck Show In Atlanta In 2017


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