Coca-Cola's 2018 Christmas truck tour steers clear of Cumbria for second year, after being told to 'stay away'

Fizzy drinks giant Coca-Cola’s has announced its 2018 Christmas truck tour – but Cumbria is not on the list. Anyone from the county who wants to see it will have to travel to Newcastle, or further afield. It will be the second year running that the iconic red truck has steered clear of Cumbria, after being told it is not welcome here.

Public health bosses caused controversy last Christmas when they wrote to the fizzy drinks giant telling it to stay away. They claimed Coca-Cola was using the festive season to promote sugar-laden drinks, particularly to children. This prompted an outcry among local fans of the Christmas truck, made famous by the company’s Holidays are Coming adverts.

They said the truck symbolised Christmas and labelled health chiefs “scrooges”. The last time the tour visited Cumbria was in 2016, when it came to Carlisle. Huge crowds gathered in the car park of the Asda store in Kingstown to have their photo taken with the red truck and receive their free drink.

The company, which stresses that it also offers low sugar versions its drinks, has today announced its 2018 tour. Dates have been confirmed all over the UK, taking in 24 locations in total. The truck takes to the road this Friday, stopping first in Glasgow.

The nearest location to Cumbria is Newcastle on Wednesday, November 14. It will then visit Morpeth on Thursday and Friday. The full list of destinations are Glasgow, Exeter, Rutherglen, Newcastle, Morpeth, Taunton, Cardiff, Sheffield, Swansea, Leeds, Gainsborough, Bristol, Manchester, Doncaster, Bournemouth, Peterborough, Nottingham, London, Queensferry, Watford, Borehamwood, Sutton Coldfield, Birmingham and Croydon.

The tour finishes on December 16.

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