Hellmann's launches limited-edition vegan mayo in four new colours

Hellmann’s has turned its Vegan Mayo into four pastel hues to celebrate Veganuary – including an on trend millennial pink version. The mayonnaise company has developed a series of plant-powered pastel mayo’s, which will star in GBP1 bao buns served from a pop-up food truck at BOXPARK Shoreditch this January. The new mayo’s have been created in a bid to remedy a typically gloomy and grey month, when money is at its tightest.

The limited-edition condiments retain Hellmann’s status as free from artificial colours and flavours and have been created by infusing Hellmann’s popular Vegan Mayo with different plant-based ingredients.

From beetroot (pink), to basil (green), spirulina (blue) and even turmeric (yellow) – the mayonnaises are designed to appeal to a nation obsessed with photographing food as much as they are eating it. Vegans, vegetarians, flexitarians and anyone who likes a colourful lunch will be able to get their hands on the limited-edition mayo filled buns at the Hellmann’s Vegan Rain-Bao Truck, located at BOXPARK in Shoreditch on Friday 17 and Saturday 18 January 2020. All proceeds from the bao-tiful buns will be donated directly to Veganuary – a charity that aims to create a kinder world and healthier planet through educating people about the benefits of a vegan diet.

Hellmann's launches limited-edition vegan mayo in four new colours

The unique candy-coloured bao buns come in four options:

  • Candied Beetroot Bao: Salt-baked candied beetroot, pickled red cabbage, fried red onion and beetroot mayo
  • Glazed Tofu Bao: Soy glazed tofu, white sesame salad, pickled green chilli and turmeric mayo
  • BBQ Jackfruit Bao: BBQ jackfruit, charred pak choi, spring onions and spirulina mayo
  • Seared Shitake Bao: Japanese spinach, seared shitake mushrooms, Szechuan peanuts and basil mayo.

Hellmann's launches limited-edition vegan mayo in four new colours

Rhiannon Lines, Brand Manager at Hellmann’s, said: “We’re excited to give Hellmann’s Vegan Mayo a rainbow-hued makeover in honour of Veganuary.

The bao buns taste as good as they look, and we can’t wait for people to get their hands on them.”

“We’ll also track sales in order to identify Londoners favourite flavour bao and our ‘star jar’, in the hopes to bring back the special-edition jar in the not too distant future.”

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