Hull cranes specialist Hird strikes new partnership deal

Hull lifting and access specialist Hird has been chosen by an Italian manufacturer of aerial platforms as its new distributor for the UK market. Oil&Steel, based In Modena, has partnered with the city-based cranes, access and glass lifting company after recognising their shared values. Fabrizio Girotti, general manager of Oil&Steel, said: “I am proud to announce Hird as the new Oil&Steel dealer for the UK.

“This agreement represents Oil&Steel’s return to a strategic market and contributes to the internationalisation of our brand. “The attention to the customer, the dynamism and the passion of Phil Hird and of the entire Hird team are perfectly combined with the values of Oil&Steel.

Phil Hird, left, managing director, Hird, and Fabrizio Girotti, general manager, Oil&SteelPhil Hird, left, managing director, Hird, and Fabrizio Girotti, general manager, Oil&Steel

“A fundamental requirement for choosing a partner was the ability to support the market with an impeccable after-sales service. “I can say that Hird is fully equipped to support and assist customers for any need.”

Oil&Steel, which manufactures truck-mounted aerial platforms and tracked spider platforms, is part of the Manitex International group of companies.

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Hird has more than 35 years of experience in renting and selling machinery and equipment for materials lifting and moving and working at height. The company’s expertise and experience in the mini crane rental sector has contributed to the success of many major infrastructure projects, including the construction of The Shard in London, the tallest building in Western Europe. Phil Hird, managing director, said: “We’re delighted to team up with Oil&Steel and be its authorised distributor in the UK.

Hird used its specialist skills to lift a staircase into position in a luxury penthouse in London's DAMAC TowerHird used its specialist skills to lift a staircase into position in a luxury penthouse in London’s DAMAC Tower

“It was an easy decision to make thanks to the fantastic relationship we already have with Manitex International in supporting its sales across the world.

“Oil&Steel gives us a vast array of high-quality products that dovetail perfectly with our wider portfolio, allowing us to draw on our core expertise and values in lifting and powered access to strongly support the company in the UK. “Many of our clients have given us extremely positive feedback about their experience with Oil&Steel products. “This makes us feel confident that the time is right to reintroduce the brand into the UK market in a big way.

“As a result, we will be launching a new Oil&Steel UK sales website and we are planning road trips to introduce the Oil&Steel brand and its proven capabilities to all our customers.”

Hird is also the UK and Ireland distributor for Manitex Valla Cranes, which manufacturers pick and carry cranes, and for Winlet, which produces glazing robots and ErgoMover powered material trolleys.

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