Asda announce craft beer stall at MK store
Asda customers in Buckinghamshire are about to get a countrywide first as the supermarket launches a draught craft beer stand. Shoppers at the Milton Keynes superstore in Bletchley will soon be able to pick up favourite freshly poured tipple in reusable containers. The move comes as Asda announced it will become the first UK grocer to launch a draught craft beer concept, as the MK store undergoes a major refurbishment.
: Coca-Cola lorry 2021: Christmas truck date and routes confirmed so far After customers pick their preferred drink, Asda staff will use draught beer pumps to freshly pour it into refillable glass containers to be taken away and enjoyed at home. The specialised beer containers can then either be kept and used or brought back to store to be refilled again or returned.
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There’s an ‘unsubscribe’ button at the bottom of every newsletter we send out. The move is part of an exclusive Asda partnership with Craft on Draft, a specialist retailer of craft beers and ciders. Beers currently offered include Pornstar Martini IPA from Redchurch Brewery and Chew Chew Salted Caramel Milkstout from Fallen Brewing.
One litre containers of craft beer or cider is priced from GBP5.90 to GBP8.20 and two litre containers are also available. As well as a range of alcoholic beers, Craft on Draft will also be stocking a selection of low and no alcohol beers, such as Paradiso Citra IPA, a 0.5% beer from Big Drop Brewing. Located at the end of the beer, wine and spirits aisle, shoppers will also be able to purchase drinks in cans to give as gifts in the run up to Christmas.
Matt Harrison, Senior Director of Business Development and Strategic Partnerships at Asda, said: “As part of our partnership strategy we want to bring new and exciting concepts into stores that have never before been seen by our customers – and Craft on Draft is a great example of this. “The Craft on Draft team’s expertise in the hospitality industry will bring a range of drinks to our store that are unlikely to be found elsewhere and that complement our strong existing beers, wines and spirits offer. “The refillable element of the trial gives customers the chance to pick up a new tipple and make a small change to help them shop more sustainably in our Milton Keynes store.”
Craig Bell, Co-Founder at Craft on Draft, said: “We’re proud to be launching this new concept exclusively with Asda and have secured some interesting beers for the whole of December, with even more low and no alcohol options to come in January. “We’re passionate about craft beers and ciders and aim to showcase the best small batch brews to bring something new and different to Asda customers. “Although if they want to try them, they’ll need to be quick, as there will be a limited number of serves available and once it’s gone, it’s gone.”
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